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About
Clothing Brand, 06/2024
Someone once asked me "What’s something you’ve done that goes against social norms?”
And that is how Yên Attire was born.
Yên Attire is a project that has evolved into an summer annual-drop online merchandise brand. My goal is to create pieces that offer everyday comfort without needing to be reserved for special occasions. Yên also serves as my creative platform, where each collection allows me to explore and express my personal perspective and ideals in fresh and unique ways.
(Scope)Founder, Brand Design, Motion Design,Video Editing, Art & Creative Direction, Product Design
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Thesis Project, 05/2025
Giao is a one-table, one-menu, one-space dining experience designed to help two generations reconnect.
Giao acts as a third space, not home, not work, but a neutral, calm environment where people can feel safe to be honest and vulnerable.It is a space for meaningful conversations, thoughtful silence, and emotional connection through food and shared time.
(Scope)Brand Strategy, Brand Design, Graphic Design,Packaging Design
coming soon
©2025 Hong Chi Phan